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Top 10: This is what distinguishes the top bookmakers

The selection of online sports betting providers is huge. It is difficult to find Top Bookmakers for you from this variety. We will help you further! Based on extensive analysis, research and tests, we reveal the top online bookmakers.

For this, we have carefully examined well over 100 sports betting platforms and will always update the ranking if there are changes. In our guide, you can also find out which quality features distinguish the top betting providers.

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Top bookmakers

The sports betting industry is like a shark tank. Online bookies who assert themselves in this and want to earn a top position in the list as the top bookmakers must fulfil a number of different quality features or perform very well in them. There are many criteria and factors that play a role in the comparison of betting providers.

  • Security, safety and licensing

  • Range of betting options and sports markets

  • Innovative betting functions

  • Convincing live betting

  • Live streaming

  • Attractive odds

  • Professional customer service

  • Payment options & fast, fee-free payments

  • Attractive bonus on fair terms

  • User-friendly website and mobile app

The security and seriousness offered by a betting provider are two absolute key factors. You should, therefore, raise the bar particularly high. A good indication of security and seriousness is the licensing of the operator.

Above all, sports betting licenses from Europe are a positive quality feature and above all the licenses from Malta, Great Britain, Schleswig-Holstein or Gibraltar.

The watchful UK Gambling Commission and Malta Gaming Authority have an excellent reputation and are famous worldwide for their strict, rigorous requirements and control systems. Usually, the top bookmakers inform you about their licenses in the footer of their homepage.

Other important security features include certificates from testing institutions. This includes verifications by eCOGRA, TST or TÜV, which carry out regular checks as independent bodies and underline the seriousness of a betting provider.

In order to guarantee a secure transfer of sensitive customer data and payments, SSL encryption must not be missing. We also take into account sponsorships. Top bookmakers often cooperate with sports clubs and associations, whereby no large club would cooperate with a dubious partner.

Even a long-standing existence of a betting portal increases trust on the user side.

Top bookmakers betting offer: diversity is key!

One of the most important indicators! Especially for tipsters who are outside the supreme discipline of football. The following applies to this clientele: variety is the key! The top betting providers do justice to this with an extensive betting offer.

On the one hand, this affects the number of sports. There are considerable fluctuations here from bookmaker to bookmaker. However, there should be at least 20 to 25 sports, from 30 markets upwards you have to deal with a very well positioned betting provider.

In addition to betting a wide range of favorites such as football, tennis, handball, ice hockey, boxing, horse racing, motorsport, etc., this also covers various marginal sports and true exotic products, such as table tennis, water polo, chess, surfing or netball. But take seasonal fluctuations into account.

Even the top online bookmakers, for example, take winter sports off the menu in the off-season to start again at times.

The breadth and depth of the offered betting markets should also be very extensive. In football, it means that not only all major leagues such as the Bundesliga, Premier League, La Liga or Serie A are available with as many betting options as possible for individual games, but also less prominent leagues.

Many betting options – at least 80 special bets per game in football – for individual sports meanwhile guarantee varied and long-lasting betting pleasure. Top bookmakers round off their colourful, attractive portfolio with many entertaining special and long-term bets.

Innovative betting functions: New tools 

Novel betting opportunities are ideal for top betting providers to differentiate themselves from the competition and keep customers happy. After all, they enjoy variety in everyday sports betting.

The cashout function (also known as ticket buy-back or early pay-out), with which a tipster can have his betting slip paid out before the end of a game, has long been a good idea and should be offered for both pre-match and live betting.

The betting configurator is also very attractive. This tool offers you the opportunity to create your own combination bet and combine different betting markets (e.g. number of corners, first goalscorer, result tip) for a game to your heart’s content on a betting slip.

The Pulse Bet is also one of the newer and innovative betting options. With this you can bet that a goal will be scored in the next 30 seconds or 1, 5 and 10 minutes during a football game.

Top bookmakers live betting: presentation matters

Even though live betting has become an integral part of every sports betting provider, there are major differences in this sector. It is important that you can bet on a wide range of live events. The complete pre-match betting offer should largely also be found in the real-time betting area and should not be stingy on betting markets.

In addition, great attention must be paid to the layout of the live centre. It should be clearly laid out and have practical features such as live calendars, statistics (including live statistics), match trackers (graphic display or animation from the field) or live tickers on board.

The multiview function, with which several games that are bet on can be followed live and at the same time, is also very useful.

Live streaming: The special treat of top bookmakers

Live streaming takes live betting to a new level. Because, if the associated images for the betting options offered can be followed online in real-time with the bookie, this is a very special experience and much more than entertainment service.

Finally, betting fans can use the streams to better assess and predict the course of the game, which significantly increases the chances of success for a successful bet. The existence of live streams is one of the points in the betting provider comparison with which the chaff is separated from the wheat.

Top bookmakers, the illustrious circle of them, spoil their customers with live streams. Note, however, that there are often country restrictions for live-streaming

Top bookmakers odds: important 

The odds are of course of particular importance and are one of the decisive quality features. Because the amount of the odds is decisive for the bet-win. Ultimately, however, it is due to the mathematical payout ratio whether you are in the profit zone in the medium term.

For serious bookies, the average quota key ranges between 93 to 95 per cent, for top sporting events it goes even higher. Odds betting is crucial in any case, especially for the most favourable among punters football betting. Uk online bookmakers take this very seriously and competition is high! Some offer a betting exchange and odds guarantee, even if it is about multiple bets!

But there is no betting provider that always has the absolute best odds on the screen. If you want to get the most out of it, you have to open an account with several betting portals and be registered. An odds comparison helps to find the top bookmakers with consistently strong or above-average odds.

Although the deviations are usually only minor, you can easily make a profit of several hundred euros in the long term by taking advantage of the highest betting odds.

Tax exemption: Ideally, the bookie pays

The betting tax may be transferred to the customer and deducted from the profit. Some bookmakers calculate the tax for just placing the bet, which is the worst possible solution from the customer’s perspective.

The ideal case, on the other hand, provides that top online bookmakers pay the special tax entirely out of its own pocket. This saves you a reduction in winnings.

Caution though, if the operator neither pays the betting tax nor transfers it to the customer. In this case, you are not exempt from tax liability but have to report any winnings made to the responsible tax authority. The providers usually point this out in the terms and conditions. It is important that the rules transparent.

Top bookmakers customer service

Questions and problems arise again and again. Even if you have registered with one of the top betting providers. Whether for deposits or withdrawals, bonus promotions or technical problems. In this case, professional customer service is worth its weight in gold.

Top bookmakers have a dedicated, friendly and knowledgeable support team, which can be reached via live chat, email, contact form or hotline (ideally free of charge).

Some operators also offer customer support via modern communication channels such as WhatsApp, Skype, Viber or social media. Customer service does not have to be around the clock, but should be available seven days a week during peak hours and early evening hours. It is also important that the waiting times for a response are short.

Top online bookies will help you in the chat within a few minutes. It can take 24 hours for emails, but it shouldn’t be much more. An extensive, easy-to-understand FAQ menu is also very helpful and the first point of contact for any problems.

Payment methods: varied, fast and free of charge

Top bookmakers know how to convince the banking sector if they meet the following features. On the one hand, users should be able to choose from various deposit methods and withdrawal methods.

The standard includes credit card and debit card payments, online payment methods such as PayPal, Skrill or Neteller and of course bank transfers. Prepaid cards (e.g. Paysafecard) or “trendy” payment methods such as Trustly or payment systems via mobile phones such as Zimpler are also popular.

On the other hand, the top betting provider should allow free transfer of money in both directions and allow multiple withdrawals from the betting account per month without any restrictions. In addition, pay attention to a fast payment speed. With e-wallets, money should be available within 24 hours.

The mandatory identity check is due before the first payment. If this security mechanism is not implemented by the bookmaker, it cannot be classified as serious.

Betting bonus offer, VIP program & Co

In the case of the bonus, not only the maximum bonus amount is interesting, but rather the bonus conditions for free spins. These must be clear, factual and easily understandable, otherwise, misunderstandings and disputes can quickly arise.

Of course, the regulations must not be too strict. You can recognize an attractive and valuable welcome bonus by the perfect interaction of the rollover factor, the minimum quota requirement and the duration of validity (here for ranking the best betting bonuses).

In addition to new customers, the top bookmakers regularly surprise their existing customers with exciting deals. A tried and tested means to stand out from the competition and their offers. Classic bonus promotions are free bets, cashback payments, reload bonuses or odds boost. Special events for major sporting events such as world championships are also very trendy and are very popular with customers.

Classic VIP programs are traditional in the casino area, but some bookies (e.g. ComeOn) come with loyalty programs or point systems. In this way, customer activity is rewarded and, for example, vouchers awarded or the points collected can be exchanged for various goodies in the integrated shops.

The palette ranges from fan articles to special bonuses to tickets or other gifts. A comparison is worthwhile, as existing customers, in particular, are spoiled differently from bookmaker to bookmaker and can skim off more.

Website & Usability: Ease of use & brisk performance

First of all, the layout and design of the homepage must appeal to customers. Because only in an inviting environment do players feel comfortable with the betting provider. It is also important that the website is very clear and clearly structured. These are fundamental factors for good operation and easy navigation without long searches.

Loading times are also important. A smooth and quick page layout without annoying waiting times is not only essential for the benefit of the user but above all for live betting.

Top bookmakers mobile app: Mobile offer is mandatory

Top betting providers who want to play at the top must pay the necessary attention to mobile betting, which this betting area is now demanding. After all, over 50% of all sports betting goes via smartphone and Co. Almost every bookmaker has a website optimized for mobile use, but the web app must also be easy to use and clear. This is not always the case.

If you want to be a top bookmaker, you also have to have the entire betting range and all functions of the PC version available on the go.

A big plus is when online bookies have launched a native download app for all common operating systems (iOS, Android, Windows). These scores in comparison to the web app with a better overview and easier handling.

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